MATERNA widget concept
MATERNA’s micro store extends the online shopping experience with a widget that can be configured, exported and integrated into any web site, while maintaining the content owner’s look and feel. The widget micro store makes viral, user driven mobile music marketing possible through the ease and speed at which it can be deployed by fans, affiliates or aggregators alike. The widget micro store can be used not just for music but for any digital asset or physical goods , allowing owners for the first time to truly merchandise their content, just like a high street retailer, creating propositions and promotions mixing content types giving then much greater choice and value than ever before.
The widget integrates the fixed and mobile internets allowing content to be ordered on the web to be delivered to the handset or the PC or the home which ever is the most appropriate delivery method can be selected as the promotion is being created.
Widgets can be created to take automatic feeds, updated as and when changes are made transparently. They can also be created for specific events – concerts , festivals , live appearances – to exploit transient marketing and promotion opportunities. Physical goods can be promoted and sold along side digital goods using one to promote the other, promotions and bundling possibilities include - simple By One Get One Free (BOGOF) offers , event tickets promoted with a free music download, the t-shirt with and exclusive picture – any combination physical and digital asset can by mixed freely to create compelling offers and propositions. The integrity of the widget micro store is underwritten by its resilient infrastructure - available and supported 24 hours a day a 365 days of the year and back by a carrier grade service level agreement. It is in use today by tier one mobile operators and one of the world’s leading music publishers.
Make customer’s Point of Interest to your Point of Sale! For more information have a look at our interactive product catalogue.