live from the IBC 2008 Amsterdam, one of the biggest conferences about content creation and distribution. A lot of IP distribution, settop boxes, blu-ray and HDTV. Unfortunately not a lot on Mobile TV. The situation is the same as last year,a lot of technology demonstrations but not a lot of real life demonstrations. Nokia showed a live demo of DVB-H here in the Netherlands.
Looking away from core mobile business there are opportunities to use the MACS widget concept in interactive VOD and Blu-ray applications. More and more pre produced movies on blu-ray add internet connectivity to deliver interactive services to the buyers of blu-rays disc. A widget to sell the music of the movie would be a nice extra feature.
There were also 2 companies selling platforms that can be used for mobile marketing
Special highlight of the exhibition: 3D flatscreen displays, Philips expects that 3D display will become common within 5 years