A blog, or weblog, is a regularly updated journal published on the web. Some blogs are intended for a small audience; others offer companies a way to quickly share new information. Blogs are influential, personal, or both, and they reflect as many topics and opinions as there are people writing them.
Blogs are powerful because they allow millions of people to easily publish and share their ideas, and millions more to read and respond. They engage the writer and reader in an open conversation, and are shifting the Internet paradigm as we know it.
The World Live Web is incredibly active, and according to Technorati, a live blog tracker, there are over 175,000 new blogs (that’s just blogs) every day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day, or over 18 updates a second. At the moment Technorati is tracking 109.3 million blogs and over 250 million pieces of tagged social media.
MATERNA Communications is using their own Mobile Blogging Gateway for their Corporate blog. The authors are using standard mobile phones and standard multimedia messaging for blogging.
This guarantees firsthand information and news wherever the employees are.